It was in 1967 with the upcoming World Expo in Montreal that Reiner began to design leather and fur animal keepsakes to sell to the influx of travellers visiting the Montreal area. It was the start of Reiner's 'original'collection with his infamous Ookpiks along with animal-shaped figurines, and other novelties designed in leather, that were sold across Canada.
Reiner worked at the business he loved until he passed away at the young age of 61 in the year 2000. At that time, his sons Rob and Jesse – who had been involved in the business since the time they could crawl – set out to continue their father's legacy. Through their hard work and passion for what their Pa had started, the leather ottomans are now available across North America. The line includes not only the infamous pigs but also hippos, rhinos and elephants – all original, created by Reiner.