Truth is a vegan company that was started by Renia Pruchnicki in Toronto Canada. The guiding philosophy is to create durable, ethical, high-quality vegan fashion while having fun and to make a difference in the world.
Renia graduated from Toronto’s Ryerson’s Fashion Design program and worked in the fashion industry for several years designing items such as ski wear and backpacks. One day, though, she was laid off and found herself on the unemployment line. Renia applied for a course offered by the government called "Self Employment Assistance", which provided guidance for those who want to start their own business.
The year was 2001 and it was this experience that gave birth to Truth. Using her savings, determination, and experience, Renia created her own company and started making belts from the solarium of her downtown apartment. Having never worked with leather she took her knowledge of technical materials and started making belts that just happened to be vegan. And people took notice! Other vegan belts on the market tended to fall apart within months while Truth vegan belts lasted for years. It was the combination of longevity & unique fashion that made Truth successful.